Blog

In today’s hyper-competitive digital world, businesses can no longer rely on just SEO, paid ads, or social media in isolation. Social media marketing (SMM), PPC ads, and SEO are all combined in a full-funnel digital marketing strategy to help prospective clients move from awareness to conversion and beyond. Whether your company is new or well-established, working with the right partner to master this integrated approach can yield significant results.

If you are looking for the best digital marketing agency in Kolkata or the best SEO digital marketing company, then Webfeed gives you an excellent blend of strategy, experience, and implementation. Continue reading to learn how Webfeed creates full-funnel strategies that have the potential to revolutionize your brand.

Understanding the Funnel

A digital marketing funnel includes three major stages:

• Top of the Funnel (TOFU) – Awareness
• Middle of the Funnel (MOFU) – Consideration
• Bottom of the Funnel (BOFU) – Conversion

Defined strategies are employed at each stage. Hence, it’s a multi-channel digital strategy involving SEO, Google Ads, and social media, each carving out a separate role in ushering users down the funnel.

Learn more about funnel structure from resources like HubSpot – Marketing Automation & Strategy Guides and Semrush – Full Funnel Marketing Case Studies.

Stage 1: Awareness (SEO + Social Media)

Discovered for the first time, the people now become your potential customers.Now engage Professional SEO in optimizing your blog content and webpages through keywords like:

• Digital marketing funnel explained
• How to create a marketing funnel
• SMM for customer engagement

Support these with social initiatives to increase reach and brand visibility.This is where Integrated SEO and social media work perfectly. Publish posts, videos, and infographics that offer value on Facebook and Instagram to increase the visibility and traffic.

Moz insights under SEO and Funnel Optimization Tips can support your optimization at this stage.

Stage 2: Consideration (SEO + PPC + SMM)

Once your audience is aware of your brand, the goal is to educate and engage them. SEO content plus Google Ads targeted to outshine each other in organic and paid search results. This may be called the Google Ads and SEO synergy. Employ long-tail keywords like:

• SEO vs PPC which is better
• How to combine SEO and PPC
• Social media marketing strategy for business

Engage retargeted visitors through Facebook marketing in the digital funnel, designing campaigns aligned with their interests and previous behavior.

For detailed PPC strategies, check out WordStream – Ads + PPC + Funnel Strategies.

Stage 3: Conversion (PPC + SMM)

At the bottom of the funnel users are about to make a decision. Here is when Funnel Optimizers become crucial with advertising. Ads on search engines and social platforms must target very specific buyer intents.

Creating urgency with a limited-time offer, testimonials, or case studies would be great. This is the stage where integration between organic and paid marketing is critical, ensuring the brand is present in every touchpoint.

According to Neil Patel, full funnel and digital marketing strategy, states combining SEO with conversion-optimized landing pages and retargeted ads achieve higher ROI.

Why Webfeed?

We at Webfeed are proud to be regarded as the Best SEO agency by our clients. Our multi-channel digital approach embraces SEO, PPC, and SMM and ensures your brand is noticed, nurtured, and selected across all funnel stages.

Webfeed designs customized campaigns fusing knowledge from top sources such as Search Engine Journal – SEO + Ads Integration Tips and leading tools to lead your way to success.

Ready to grow your business with a powerful full-funnel approach? Contact Webfeed today to build a result-driven strategy using SEO, Ads, and SMM.