If you run a local business in today’s digital world having a Google Business Profile (GBP) is no longer optional — it’s essential. Maybe you run a café in Salt Lake, a salon in Behala, or a boutique out of Park Street- your local search presence plays a key role in attracting nearby customers. In this blog, we’ll get you through what Google Business Profile really entails, why it is so important and how Webfeed can position you ahead with affordable GMB services and Local SEO Services in Kolkata.
What is Google Business Profile?
A Google Business Profile (formerly Google My Business Profile) is a free marketing tool that enables your business to be listed in local search results, Google Maps, and in the Google’s Knowledge Panel. When users perform a search for your business or any business similar to yours in the area, for example, your profile will provide:
- Business name
- Location and directions
- Phone number
- Website
- Working hours
- Customer reviews
- Photos and posts
Moz and Search Engine Land agree that for most searches with local intent, Google favors listings for GMB associated businesses.
Why Does Your Business Need a Google Business Profile?
1. Increase Local Visibility:
Optimizing your GBP boosts your chances of appearing in the Local Pack—the top 3 listings shown for local searches. This can directly influence your foot traffic and call volume.
2. Improve Local Search Ranking:
The higher the profile on Google Map and local search, the more comprehensive and verified the profile is. According to BrightLocal, 5 times more views are getting received by businesses with fully-optimized profiles compared to those that are not.
3. Customer Trust and Engagement:
Reviews, images, and fast replies help build a reputation. You could also communicate with prospects through messages or Q&A.
4.Free and Powerful:
In the words of Neil Patel’s blog, the Google Business Profile is currently the most effective and entirely free marketing tool available to small businesses.
Why Optimization Matters?
Having a profile is step one only. You need Google Business Profile optimization to fully benefit. That includes:
- Creating keyword-rich business descriptions
- Adding new photos and posts regularly
- Managing and responding to reviews
- Updating hours, services, and other relevant info
At Webfeed, we provide Google Business Profile services in Kolkata that focus on these key elements to ensure your listing stands out.
How to rank higher on Google Maps?
Here’s what Google considers:
- Profile completeness
- Proximity to the searcher
- Relevance of business info
- Quality and quantity of reviews
- Citations and backlinks
Our team helps you to manage Google Business Profile details strategically using techniques promoted by sites like HubSpot and Small Business Trends.
Verify Google Business Profile — Don’t Skip It
Without verification, your profile won’t get public exposure. We assist you in seeing that your profile is correctly verified through postcard, phone, or email—whichever Google allows.
Creating a profile is just the start. There are many things to do to complete the optimization:
Webfeed’s Listing services offer the best experience one can get to complete the optimization:
- Profile creation & setup
- Optimization & keyword integration
- Photo and post updates weekly
- Review management
- Map ranking improvements
- Competitor analysis
We combine our expertise with the latest trends from trusted sites like Fit Small Business, where we can provide services to deliver result driven services.
Ready to Grow Locally?
Trying to find ways to get into the higher ranks of Google Maps or looking for Google Business SEO services that really work? If so, you have come to the right place. Because of Webfeed’s affordable GMB services, your local visibility can go up tremendously, even on the tightest budgets.
Don’t let their competitors abound in the local market. Optimize your presence today and start turning searches into sales. Contact Webfeed for expert help on your Google Business Profile and local SEO strategy.
